The importance of mental health and physical wellbeing cannot be overstated. It’s crucial now more than ever that we take care of ourselves and each other, and continue to keep the positive vibes going — which is exactly why truth is teaming up with apparel brand Sub_Urban Riot.

As brands who believe clothing can make a powerful statement, we’ve come together to create two limited edition t-shirt designs aimed at promoting positivity, physical and mental well-being, and the importance of living vape-free — now available in the truth merch store. 100% of the proceeds will fuel our fight against the forces of nicotine addiction.

Ready to quit vaping?

Join the thousands of young people getting help from #ThisIsQuitting — a totally free, anonymous, text-to-stop vaping program that offers 24/7 quitting support whenever, wherever you need it.

Text DITCHVAPE to 88709 to get started.

Victoria Cassinova, an LA-based visual artist, has always had a knack for creating. But for her, art is more than simply a hobby or even a career — it’s her passion, her identity, her freedom, and her activism.

In recent years, she’s made integral contributions to a number of social justice organizations, and  designed the promotional artwork forSpike Lee’s film, Da 5 Bloods.

Now,Victoria is collaborating with truth on a custom art series, titled ANTI, to highlight harmful marketing tactics used by Big Tobacco to exploit Black communities for profit.

Available only for a limited time —100% of the proceeds will fuel our fight against the forces of addiction.