The importance of mental health and physical wellbeing cannot be overstated. It’s crucial now more than ever that we take care of ourselves and each other, and continue to keep the positive vibes going — which is exactly why truth is teaming up with apparel brand Sub_Urban Riot.

As brands who believe clothing can make a powerful statement, we’ve come together to create two limited edition t-shirt designs aimed at promoting positivity, physical and mental well-being, and the importance of living vape-free — now available in the truth merch store.

100% of the proceeds will fuel our fight against the forces of nicotine addiction.

Ready to quit vaping?

Join the thousands of young people getting help from #ThisIsQuitting — a totally free, anonymous, text-to-stop vaping program that offers 24/7 quitting support whenever, wherever you need it.

Text DITCHVAPE to 88709 to get started.

VICTORIA CASSINOVA X TRUTH

Victoria is an LA-based visual artist. Art is her passion, her identity, her freedom, and now, her activism. Her recent work includes art for many social justice organizations and the movie art for the Spike Lee Film: Da 5 Bloods.

Cassinova has a deep understanding of art’s ability to shape culture, as well as the role it can play in creating lasting social change. For this reason, much of Cassinova’s work is rooted in social justice. She told truth “I want to inspire people and use art as a tool to contribute to something bigger than myself”.

Now, she’s collaborating with truth on an art series highlighting the harmful marketing tactics used by Big Tobacco to exploit Black communities for profit. The series, titled ANTI, features powerful depictions of Black resilience in the face of adversity and oppression.   

Tees
Sweatshirts
Masks
Posters & Prints
Tees
Sweatshirts
Masks
Posters & Prints