100% OF PROCEEDS WILL FUEL OUR FIGHT AGAINST THE FORCES OF ADDICTION.

The tobacco and vaping industries continue to undermine our efforts to protect the environment, our mental health, and social justice, but we’re fighting back — one merch item at a time.

SHOP BY COLLECTION
Tees
Sweatshirts
Masks
Posters & Prints
Anti
Anti

Anti

“This was inspired by a mixture between anime, graffiti, and 80’s cinematic sci-fi action posters. The intention behind the art is to evoke a sense of empowerment, representation, and togetherness in the fight against the exploitation from Big Tobacco within the black community. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$12.00
Anti 18
Anti 18

Anti 18" x 24"

“This was inspired by a mixture between anime, graffiti, and 80’s cinematic sci-fi action posters. The intention behind the art is to evoke a sense of empowerment, representation, and togetherness in the fight against the exploitation from Big Tobacco within the black community. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 18" x 24" Poster

$25.00
Anti 8
Anti 8

Anti 8" x 10"

“This was inspired by a mixture between anime, graffiti, and 80’s cinematic sci-fi action posters. The intention behind the art is to evoke a sense of empowerment, representation, and togetherness in the fight against the exploitation from Big Tobacco within the black community. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 8" x 10" Premium Card Stock Prints

$15.00
Anti Gas Mask
Anti Gas Mask

Anti Gas Mask

“This was inspired by a mixture between anime, graffiti, and 80’s cinematic sci-fi action posters. The intention behind the art is to evoke a sense of empowerment, representation, and togetherness in the fight against the exploitation from Big Tobacco within the black community. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$30.00
Anti Gas Mask
Anti Gas Mask

Anti Gas Mask

“This was inspired by a mixture between anime, graffiti, and 80’s cinematic sci-fi action posters. The intention behind the art is to evoke a sense of empowerment, representation, and togetherness in the fight against the exploitation from Big Tobacco within the black community. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$45.00
Anti Kid
Anti Kid

Anti Kid

“This one represents the young boys, and all young people, who have the potential to make a difference. This is also based off of a portrait of my little brother. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$30.00
Anti Kid
Anti Kid

Anti Kid

“This one represents the young boys, and all young people, who have the potential to make a difference. This is also based off of a portrait of my little brother. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$45.00
Anti Kid 18
Anti Kid 18

Anti Kid 18" x 24"

“This one represents the young boys, and all young people, who have the potential to make a difference. This is also based off of a portrait of my little brother. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 18" x 24" Poster

$25.00
Anti Kid 8
Anti Kid 8

Anti Kid 8" x 10"

“This one represents the young boys, and all young people, who have the potential to make a difference. This is also based off of a portrait of my little brother. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 8" x 10" Premium Card Stock Prints

$15.00
Defy
Defy

Defy

“I wanted to express a sense of defiance and noncompliance with a portrait of a woman turning her back on injustice and oppression. I hope it can inspire others to face their own direction toward empowerment, away from the disempowerment that surrounds us. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$30.00
Defy
Defy

Defy

“I wanted to express a sense of defiance and noncompliance with a portrait of a woman turning her back on injustice and oppression. I hope it can inspire others to face their own direction toward empowerment, away from the disempowerment that surrounds us. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$45.00
Defy
Defy

Defy

“I wanted to express a sense of defiance and noncompliance with a portrait of a woman turning her back on injustice and oppression. I hope it can inspire others to face their own direction toward empowerment, away from the disempowerment that surrounds us. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$12.00
Defy 18
Defy 18

Defy 18" x 24"

“I wanted to express a sense of defiance and noncompliance with a portrait of a woman turning her back on injustice and oppression. I hope it can inspire others to face their own direction toward empowerment, away from the disempowerment that surrounds us. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 18" x 24" Poster

$25.00
Defy 8
Defy 8

Defy 8" x 10"

“I wanted to express a sense of defiance and noncompliance with a portrait of a woman turning her back on injustice and oppression. I hope it can inspire others to face their own direction toward empowerment, away from the disempowerment that surrounds us. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 8" x 10" Premium Card Stock Prints

$15.00
Fam
Fam

Fam

“This piece was inspired by photographer Clara Nebeling. I mixed both my monster character and the portraits into one, something I haven’t done before. For me, these faces represent any member of a community or a family household touched by the pressures of big tobacco.” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$30.00
Fam
Fam

Fam

“This piece was inspired by photographer Clara Nebeling. I mixed both my monster character and the portraits into one, something I haven’t done before. For me, these faces represent any member of a community or a family household touched by the pressures of big tobacco.” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$45.00
Fam 18
Fam 18

Fam 18" x 24"

“This piece was inspired by photographer Clara Nebeling. I mixed both my monster character and the portraits into one, something I haven’t done before. For me, these faces represent any member of a community or a family household touched by the pressures of big tobacco.” - Victoria Cassinova

 Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 18" x 24" Poster

$25.00
Fam 8
Fam 8

Fam 8" x 10"

“This piece was inspired by photographer Clara Nebeling. I mixed both my monster character and the portraits into one, something I haven’t done before. For me, these faces represent any member of a community or a family household touched by the pressures of big tobacco- Victoria Cassinova

 Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 8" x 10" Premium Card Stock Prints

$15.00
Rise
Rise

Rise

“This was inspired by my little sister. I wanted to showcase a young woman of color rising up in her power to combat iniquity. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$30.00
Rise
Rise

Rise

“This was inspired by my little sister. I wanted to showcase a young woman of color rising up in her power to combat iniquity. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$45.00
Rise
Rise

Rise

“This was inspired by my little sister. I wanted to showcase a young woman of color rising up in her power to combat iniquity. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

$12.00
Rise 18
Rise 18

Rise 18" x 24"

“This was inspired by my little sister. I wanted to showcase a young woman of color rising up in her power to combat iniquity. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 18" x 24" Poster

$25.00
Rise 8
Rise 8

Rise 8" x 10"

“This was inspired by my little sister. I wanted to showcase a young woman of color rising up in her power to combat iniquity. ” - Victoria Cassinova

Fact: Truth matters. Representation matters. Art matters. Big Tobacco spent decades exploiting the Black community for profit. Now, we’re fighting back and reclaiming our power.

Product Dimensions: 8" x 10" Premium Card Stock Prints

$15.00
Energy - Women's
Energy - Women's
Energy - Women's
Energy - Women's
Energy - Women's
Energy - Women's
Energy - Women's
Energy - Women's

Energy - Women's

Fact: Nicotine can make anxiety symptoms worse. Text DITCHVAPE to 88709 #ThisIsQuitting
 
The importance of mental health and physical wellbeing cannot be overstated. It’s crucial now more than ever that we take care of ourselves and each other. So we’ve teamed up with Sub_Urban riot to promote healthy, vapefree lifestyles with this limited-edition tee. 
 
100% of the proceeds from each purchase will go toward fighting the forces of nicotine addiction.

 

$35.00
Energy - Men's
Energy - Men's
Energy - Men's
Energy - Men's
Energy - Men's
Energy - Men's

Energy - Men's

Fact: Nicotine can make anxiety symptoms worse. Text DITCHVAPE to 88709 #ThisIsQuitting
 
The importance of mental health and physical wellbeing cannot be overstated. It’s crucial now more than ever that we take care of ourselves and each other. So we’ve teamed up with Sub_Urban riot to promote healthy, vapefree lifestyles with this limited-edition tee. 
 
100% of the proceeds from each purchase will go toward fighting the forces of nicotine addiction.

$35.00
SEE THE GOOD - Women's
SEE THE GOOD - Women's
SEE THE GOOD - Women's
SEE THE GOOD - Women's
SEE THE GOOD - Women's
SEE THE GOOD - Women's

SEE THE GOOD - Women's

Fact: We are strong. We are determined. We are resilient. We are the unconquerable generation.
 
In times like these, it’s important to keep the positive vibes flowing. Help spread the message with one of the new, limited-edition truth x Sub_Urban Riot tees. 
 
100% of the proceeds from each purchase will go toward fighting the forces of nicotine addiction. 

$35.00
SEE THE GOOD - Men's
SEE THE GOOD - Men's
SEE THE GOOD - Men's
SEE THE GOOD - Men's
SEE THE GOOD - Men's

SEE THE GOOD - Men's

Fact: We are strong. We are determined. We are resilient. We are the unconquerable generation.
 
In times like these, it’s important to keep the positive vibes flowing. Help spread the message with one of the new, limited-edition truth x Sub_Urban Riot tees. 
 
100% of the proceeds from each purchase will go toward fighting the forces of nicotine addiction. 

$35.00
Just Slay
Just Slay
Just Slay
Just Slay
Just Slay
Just Slay

Just Slay

FACT: IN THE PAST, A BIG TOBACCO INDUSTRY DOCUMENT DESCRIBED YOUNG ADULTS AS LESS EDUCATED AND HAVING NOTHING TO LOOK FORWARD TO.

PRODUCT DESCRIPTION:

  • Vintage-soft Cotton.
  • Chino twill fabric.
  • Unstructured style.
  • Antiqued brass side buckle.
  • Six panels with a pre-curved bill.
$15.00
YELLOW NOPE
YELLOW NOPE
YELLOW NOPE
YELLOW NOPE
YELLOW NOPE
YELLOW NOPE
YELLOW NOPE

YELLOW NOPE

FACT: CIGARETTES KILL NEARLY HALF A MILLION AMERICANS EACH YEAR. THAT IS MORE THAN AIDS, ILLEGAL DRUGS, ALCOHOL, CAR ACCIDENTS, MURDERS, AND SUICIDES COMBINED.

PRODUCT DESCRIPTION:

  • 100% ring spun cotton.
  • Soft washed garment dyed fabric.
  • Double needle collar.
  • Twill taped neck and shoulders.
  • Joker label Rib cuffs.
  • Double needle bottom hem.
$21.25
Shark Butt
Shark Butt
Shark Butt
Shark Butt
Shark Butt
Shark Butt
Shark Butt

Shark Butt

FACT: WE LOVE ALL BUTTS, OTHER THAN THE ONES DESTROYING OUR PLANET. CIGARETTE BUTTS ARE THE MOST LITTERED ITEM ON EARTH.

PRODUCT DESCRIPTION:

  • 100% Cotton.
  • Set-in ribbed neckband.
$17.00
PINK NOPE
PINK NOPE
PINK NOPE
PINK NOPE
PINK NOPE
PINK NOPE

PINK NOPE

FACT: CIGARETTES KILL NEARLY HALF A MILLION AMERICANS EACH YEAR. THAT IS MORE THAN AIDS, ILLEGAL DRUGS, ALCOHOL, CAR ACCIDENTS, MURDERS, AND SUICIDES COMBINED.

PRODUCT DESCRIPTION:

  • 100% ring spun cotton.
  • Soft washed garment dyed fabric.
  • Double needle collar.
  • Twill taped neck and shoulders.
  • Joker label Rib cuffs.
  • Double needle bottom hem.
$21.25
Candy Killa
Candy Killa
Candy Killa
Candy Killa
Candy Killa
Candy Killa

Candy Killa

FACT: ONE HALF OF ALL LIFETIME SMOKERS WILL DIE PREMATURELY AS A RESULT OF SMOKING.

PRODUCT DESCRIPTION:

  • 100% Cotton.
  • High-low shirttail hemline.
  • Racerback detail.
$18.00
Food Fight
Food Fight
Food Fight

Food Fight

FACT: SMOKING KILLS YOUR TASTE BUDS.

PRODUCT DESCRIPTION:

  • Premium Full Sublimation.
  • Little to no grin lines.
  • No starchiness.
$15.00
VITAMIN C
VITAMIN C
VITAMIN C
VITAMIN C

VITAMIN C

FACT: ONE TREE IS KILLED FOR JUST 15 PACKS OF CIGARETTES. SHADYYY!

PRODUCT DESCRIPTION:

  • Custom made and one of a kind.
  • Orange lenses with a truth X.
  • Gold arms and rims.
  • Orange plastic earpieces.

 

$12.00
Bloom
Bloom
Bloom
Bloom
Bloom
Bloom
Bloom
Bloom

Bloom

FACT: BACK IN THE ‘80’S, A MAJOR TOBACCO COMPANY PAID TO GO INTO INNER-CITY NEIGHBORHOODS AND HAND OUT FREE SAMPLES OF MENTHOL CIGARETTES. NOW 89% OF AFRICAN AMERICAN SMOKERS USE MENTHOL.

PRODUCT DESCRIPTION:

  • Contemporary fit.
  • 100% Cotton.
  • Set-in ribbed neckband.
$20.00
Eat Pizza
Eat Pizza
Eat Pizza
Eat Pizza
Eat Pizza
Eat Pizza
Eat Pizza

Eat Pizza

FACT: THE AVERAGE PACK-A-DAY SMOKER SPENDS MORE THAN $2200 PER YEAR ON CIGARETTES.

PRODUCT DESCRIPTION:

  • Classic crew neck, long sleeves.
  • Superior combed and ring-spun jersey cotton.
  • Side seamed.
  • Ribbed Cuff.
$17.00
Heart Butts
Heart Butts
Heart Butts
Heart Butts
Heart Butts
Heart Butts

Heart Butts

ALL BUTTS ARE BETTER THAN CIGARETTE BUTTS -- WHICH ARE THE MOST LITTERED ITEM ON EARTH. SNAG THIS LIMITED EDITION TIE-DYE TEE AND WATCH THE SHIRT COME ALIVE ON SNAPCHAT USING OUR CUSTOM FILTER

PRODUCT DESCRIPTION:

  • 100% ring spun cotton
  • Double needle collar
$21.25